Wednesday, May 18, 2016

The Evolution of Dining in the Digital Age - Survey Insights

RetailMeNot, Inc. released a new study, titled "The Evolution of Dining in the Digital Age," that explores technology usage, digital savings and dining habits among restaurant patrons across multiple age groups and income levels, as well as general habits related to dining out and spending.

Here are the key highlights from the study.
  1. 1 in 4 consumers currently have at least one restaurant-specific mobile app on their smartphone.
  2. Diners Feel Comfortable Using Their Phone to Search Beforehand… but not while dining
  3. Diners Love a Good Deal
    1. High Earners Use Online or Mobile Deals Most
    2. In urban areas, middle aged consumers were deal seekers and in sub-urban areas it was the millennials
  4. Summer Is the Season to Dine Out.
  5. Consumers Trust the Quality of Food Most At Independent Restaurants than chains
  6. Parents are more likely to prefer eating at national chain restaurants versus non-parents.
  7. Young millennials (aged 18–34) are the most likely (45%) to take advantage of restaurant delivery services like Seamless, Postmates, Favor, UberEats and more.  
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