First things first.. let me be very clear and tell "Quality and taste of food trumps everything in the restaurant business and the rest of it is just show". While that is universally true, the world is big and there are lot of people and the needs are different - wide and varied. And the marketplace is built or evolving towards meeting those needs.
Stumbled upon this article on TechCrunch today on The Greasy Underpan Of Restaurant Tech. While this may be partly true, its too early to write things off. While there is lot of innovation happening in food, so is the innovation on the products and services front around the food industry. This space is a hot-bed for innovation and will continue to be that way for the next few years... for as long as our taste buds tick, there will be innovation. Can companies make money off of this innovation in Restaurant Tech? The answer is yes, but what is more important is... how long and how sustainable? We will have to wait and see it unfold.
The next time you go to a restaurant, lift your head and look around. You will not fail to notice the different ways restaurants are using technology. Starting from branding, to menu optmization to customer booking to payments. There is tech and innovation everywhere. Lets not limit ourselves to just restaurants... how about the way the consumers are using technology while they are at the restaurant? Starting from Facebook likes to Instagram pictures to Yelp reviews to checking for restaurant inspection results. While this might not be the future, there is innovation.
Is a drone waiting to deliver your food outside the door? Restaurant Tech and broadly Food Tech is very much alive.
Disclosure: Why are we interested in the Restaurant Tech space? - Because we strongly believe that restaurants can save or make more than $500/ Month by doing Restaurant Analytics. Explore Biriyani, our new Restaurant Analytics product for Small and Medium restaurant businesses.
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